A slew of PR pros share what they do for a living
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Start your days with small wins, create a ‘gratitude list,’ and don’t let Gene in accounting steal your joy.
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content.
Consider these inventive tips to help tighten, brighten and enlighten whatever prose is under your nose.
Any staff communication system has its own benefits and potential pitfalls, but the nature of today’s workplace often requires real-time, eyes-on teamwork. Consider these software options.
If all you do is yap about yourself or your product/service, you’ll lose your audience in a hurry. Make it about their needs—and show, rather than tell—to engage readers and viewers.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Enter PR Daily’s Content Marketing Awards to win recognition—and more—for the engaging content you created.
Don’t miss this week’s deadline: Enter by Friday, July 19 at 11:59 p.m. Central time to join the ranks of World Wildlife Fund, Habitat for Humanity, Spectrum Health and more.
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.