7 ways to power up your internal comms strategy

Organizations have asked a lot of their internal communicators in the last few years: Staffing pandemic command centers, promoting more active diversity and inclusion programs, and searching for new ways to connect and engage a workforce, whether it’s remote, full-time in the workplace or some hybrid.

Whether you’re building a new internal comms function or looking to boost the one you have, here are 7 ways to meet the new challenges of the post-pandemic era.

It’s one thing to have a budget for internal comms. It’s another to have leadership openly and visibly support your goals. You need to move your executives beyond the “what” of communication and focus on the “why” and “how.”

Your plan should be written down and widely distributed. Without a clear understanding and reinforcement of your efforts, other levels of leadership may push back or go rogue. That’s harder for them to do when it’s obvious the C-suite has your back.

Many organizations are regrouping post-COVID, and the effects are rippling across the enterprise. Before you map out an entire communications plan, go talk to the audience.