Marketers, are you perplexed about how this visual platform can help your organization? Here’s a hint: Put your people front and center, and keep the branding on the periphery.

Use your social media skills to join the online streaming industry with this week’s featured position: Hulu is looking for a social media manager.

Ragan workshops provide daylong deep dives on your doorstep.

Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.

The retail giant faced online outrage after an image made the rounds on social media sites showing a recent marketing campaign message in a controversial location.

Your workday is fraught with stress and challenges, but help and empathy can be found in online communities. Check out these options for sage advice—and a shoulder to kvetch on.

Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.

Personal email, social media, sports, games and shopping are eating up a sizable chunk of your workers’ time on the clock. For younger employees, it’s even worse.

Each online channel requires a different strategy and touch. Use this handy list to flit among Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest.

Promoting your organization too much, not replying to messages and misusing slang can alienate you from consumers and set you apart as a bad example of online branding.

If you can’t afford a Kardashian to pump your product, maybe you should target tastemakers with more modest—yet narrowly focused and engaged—followings.

Most marketers have used the tactic in their campaigns, and 94 percent said it was effective. Which social media heavyweight should you work with, though? Consider these findings.

Even on an overcast day, an Ontario hospital group drew record viewership for a Facebook Live broadcast about the dangers of leaving kids in hot cars. Best of all, TV loved it.

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To gain traction on the network, take note of how the winners post helpful content, use beautiful images, include calls to action and stoke thoughtful conversations.