The platform’s new feature offers PR and marketing pros the opportunity to create thriving communities backed by their brands’ pages, instead of employees’ individual profiles.

The brand offered the city’s residents the chance to don their frankfurters with the red condiment that they have adamantly shunned. Consumers’ reactions was mixed.

The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.

Compelling photos and illustrations can increase page views and make your content irresistible. Try these gratis resources to improve your design.

For digital marketers, the platform offers the most number of interested consumers of any social media site. Here’s how you can be heard over the noise.

The platform is going global with its test of the feature, which enables marketers to reach consumers through yet another type of ad. Many users aren’t happy.

These tools can help you choose the best hashtags for tweets, track mentions of your brand and monitor all your online accounts without flipping out. Plus: Five bonus strategems.

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To reach this burgeoning group, PR and marketing pros must adjust their strategies and tactics. Here’s what you should know about these consumers—and how you can interact with them.

Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.

Your bosses want change. Answering the call for a fresh approach can be as simple as a yearly subscription.

What’s hot? Email and social media. What’s not? Display advertising and direct mail. Check out these survey results.

Your small budget doesn’t have to get in the way of your big plans.

Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.

The visual app beats out Facebook, Twitter and Snapchat in terms of persuading younger consumers to buy products and services.