The professional platform is looking to attract advertisers and brand managers seeking alternatives to Facebook and its changing algorithms.

Ephemeral communication has become a crucial part of a successful content strategy, but would Snapchat, Instagram Stories or Facebook Stories better serve your goals?

The condiment maker stirred up a spirited conversation by asking consumers to vote on its ketchup-mayonnaise blend. Excited or just puzzled, many weighed in. ‘Salsa rosada,’ anyone?

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Join Victoria Nielsen from Focus brands to get tips to capture and convey your organization’s unique voice.

With the organic reach of content shrinking on the web, why should you continue to invest in the strategy? Here are six reasons not to abandon ship.

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Surveys showed that the platform’s recent PR woes involving user data has eroded trust, but many are still logging in daily or several times each day.

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Facebook’s CEO stayed cool to the point of seeming robotic as politicians waded into unfamiliar waters to get answers about data mining. A media photog, meanwhile, snapped his crib sheet.

Reporters, editors, broadcasters and on-air producers are navigating an ever-shifting online landscape to gather and disseminate news. Savvy communicators must adapt, too.

Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.

When facing a loss of consumer trust, it’s imperative to respond quickly and efficiently—and to choose the right spokesperson for the job. How has the social media giant performed?

Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error.