How to report directly to your audience
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue.
There’s a moment in the classic anti-war movie “Dr. Strangelove,” when President Merkin Muffley breaks up a scuffle by saying, “Gentlemen, you can’t fight in here. This is the war room.”
Today, many news outlets are so short-staffed that we can imagine an exasperated editor saying: “You can’t report in here. This is a newsroom.” If they even have a newsroom.
Two recent surveys by PR platforms Cision and Muck Rack serve as reminders of the challenges facing journalists and, in turn, the profession they love to hate — public relations.
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