Career guidance for aspiring communication pros in 2020
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
I graduated college in 2002, just after the burst of the Dotcom Bubble and the Enron scandal.
The stock market was in a downturn, consumer confidence was low, and there was a glut in the job market. Here we are in 2020 amid a global pandemic with unemployment near 8% — which makes graduating in 2002 seem like a breeze in comparison.
Graduating in the throes of a tough economy can teach you a lot. I quickly learned that if I wanted to land a job in PR and communications, I needed to hustle and get creative. As young communication professionals forge their careers in the fires of 2020 and beyond, consider these tips:
Learn to network. You can’t be shy, timid or prideful in this regard. Ask family and friends to introduce you to people in the communications industry. Reach out to successful people you admire. Make it easy for others to make introductions on your behalf. Include your resume and LinkedIn profile, along with a brief request your colleague can send to their contacts.
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