Sally Ann O'Dowd
What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Media Relations
Michael Layne
10 top media relations trends for 2021
For those looking to earn coverage in the coming year, here are some developments you must follow.
Ragan Insider Ted Kitterman
How PR pros can be allies for beleaguered reporters in tech and beyond
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
Nicole Franco
3 common #PRFails that journalists want you to stop right away
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
Robby Brumberg
A venerated communicator shares hard-won wisdom from a remarkable career
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
Ted Kitterman
8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
Sally Ann O'Dowd
What communicators can learn from the White House press secretary
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Joy Knowles
Don’t be a #PRFail: 5 common pitch fumbles to avoid
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Maddie Nance
5 tips for keeping your career moving during COVID-19
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.
Courtney Baumann
How to score a podcast interview for your exec
With exploding audience numbers, the digital audio format offers big upsides for organizations eager for thought leadership clout and earned media hits.
Joe Livarchik
Giving thanks for journalists and local news outlets in a difficult year of reporting
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Ted Kitterman
Report: Communicators must embrace new skills for earned media success
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
Beth Haiken
4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
