Videos and visual design are everywhere, grabbing attention and urging them to take action. Behind those videos and designs are teams of creatives and thinkers, bolstering big ideas, generating eye-catching work and fine-tuning their messages.
Meanwhile, virtual events have become a growing opportunity to deliver live experiences and quality content for those who can’t get away, but still wish to join the conversation and learn new ideas. Virtual events have helped many of us connect during a time when we weren’t able to be together, thanks to the efforts of producers and programmers putting together outstanding agendas, speakers and entertainment.
It’s time again to show the world what you’ve been up to by entering Ragan’s Video, Visual & Virtual Awards.
“Our Video, Visual & Virtual Awards program showcases the top visual storytelling and virtual events work from the past year,” said Brendan Gannon, Ragan and PR Daily’s Awards Programs senior marketing manager. “We’ve had amazing entries in the past, and we look forward to the impressive work that will be submitted this year.”
Last year’s winners included organizations such as Mastercard, Miami International Airport, Konica Minolta Business Solutions and many more. Read about some of the 2022 winning campaigns approached their work:
TD Bank expresses its values in building emotional bonds with customers
TD Bank’s digital content team understands that consumers want to spend their money with organizations that share their values and contribute to a better society. Instead of pushing a product offering, the team focused on building good will. TD Bank’s most popular branded merchandise is the TD pen, so the team created a video around the creation of a new version of the pen made from recycled water bottles to send a message of conservation and care for the planet. With the bank committing to eliminating all single-use plastic products, the new pen was a smart choice in highlighting that commitment.
The TD Bank videos greatly increased viewership to TD Stories — the bank’s external storytelling site. Distributed via social and other third-party platforms, the videos and copy included links back to the TD Bank hub, leading to a substantial increase in traffic, surpassing 5,000-10,000 unique views.
Pearson launches new strategy with employees taking the spotlight
Education company Pearson created a series of videos featuring its employees to introduce its new corporate strategy. Its “Add Life to a Lifetime of Learning” video features 15 employees talking about Pearson’s mission in a part-scripted/part-personalized video and is reinforced with a series of short-form videos titled “Our Values, My Story,” each featuring a different employee, exploring what Pearson’s five value statements mean to them on a personal level and how the values shape the work they do at Pearson.
Pearson launched the purpose and values videos with an all-employee email and a live fireside chat with top-level leaders attended by over 3,000 employees. The videos were then posted externally on the Pearson PLC website, along with YouTube, Twitter, Instagram and LinkedIn as key social promotion channels which earned 243,688 impressions and 57,351 views, for an engagement rate between 1.3%–4.6% per video.
These are just a couple of examples of what impresses the judges at Ragan’s Video, Visual & Virtual Awards but you can check out the full list of last year’s winners here. See how your current projects compare and what it takes to win.
To ensure that your hard work doesn’t go unnoticed and get the recognition you, your team and your organization deserve, enter this year’s Video, Visual & Virtual Awards. The deadline to enter is July 21, 2023. Winners will be announced in the Fall of 2023. Enter today!
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Tags: virtual events