Communicators: Meet the Moment

When watching a soap opera, be it “The Young & Restless” or “General Hospital,” you can return to the show seven months later and it’s like you’ve never stopped watching. The characters are mostly the same and the plot has hardly changed. It’s predictable, comfortable, easy to follow, a little bit exciting — but nothing earth-shattering.

Let that not be the guiding light for communicators.

We are at a defining moment of inflection and action for the profession. The silver lining laid bare by the pandemic, social unrest, political division, the Great Resignation and a heated economy has cast you and your fellow communicators as strategic leaders in your organization.

Diane Schwartz, CEO, Ragan Communications

You are being noticed and recognized for effecting change around seminal marketplace issues: Diversity, Equity and Inclusion, employee culture, social justice, climate change, and more. As consumers trust the business community over government and media (per Edelman Trust Barometer), it’s on communicators like you to keep your organization true to its promises.

The people, profits and planet concerns of the C-suite are now shared and often co-led by the communications department. This is the moment. Meet it; don’t squander it.