Companies observe Hispanic Heritage Month, persuasive vaccine messaging and much more

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Hello, communicators!

We hope you enjoy this week’s batch of stories, which hopefully offer useful takeaways that make your job a bit easier. Here are some of the top stories for the week of Sept. 13-17, 2021.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

1. Observing National Hispanic Heritage Month—con autenticidad.

Sept. 15 marked the start of Hispanic Heritage Month. How is your company observing this monthlong cultural celebration? Hopefully not like this! Or this!

Before offering up a well-meaning fiesta, taco bar or other pandering ploy, make sure you’ve received plenty of guidance and input from your Hispanic colleagues. Ask questions, such as:

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