Being a parent is essentially a decades-long exercise in crisis management.
Whether you’re quelling tantrums, mending boo-boos, shutting down squabbles, striking bargains, delivering bad news, enforcing discipline, or ensuring equitable distribution of attention and resources, it all requires strategic communication. This is why parents tend to make great communicators and PR pros.
Of course, COVID-19 has plunged us all into an epic crisis for which there are no easy, clear-cut messaging answers. Communicators around the world are facing a daunting situation. However, so much of surviving and enduring this difficult season with reputations intact goes back to basic tenets taught by mighty moms and dear old dads around the world. Let’s review some of these fundamentals of crisis management through the lens of parenthood: