Edelman’s Amira Barger on why it’s not best to ‘fake it till you make it’ as a comms pro
Standing on a solid foundation is the best way to feel confident as a communicator.
The “fake it till you make it” strategy — where you pretend to know something until you’ve reached the point where you actually do — doesn’t serve communicators well in the long run. Learning new skills and gaining experience takes time, and if you fake your way through your career, you’re likely to waste a lot of that time.
Whether starting a new career, taking on a different role or doing something you’re not familiar with for the first time, each new experience will take some confidence to perform properly. But it’s also OK to admit you’re not totally sure of yourself and ask for help or more details.
Taking the time to get training or practical experience can help communicators build the foundation needed for success in their careers. Standing on a solid foundation will help you feel more confident about your abilities.
Ragan caught up with Amira Barger, executive vice president on the global health sector team at Edelman and a senior DE&I counsel to clients, to learn more about her philosophy on not faking it till you make it.
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