Creating employee personas helps you communicate better. Here’s how.

The days of sending company-wide emails should be gone.

With a record number of messages jamming inboxes every day, many employees just aren’t opening them. And not all of those who open the emails will read them.

You can’t reach your sales team, night shifts, remote workers or desk-bound employees the same way. You must meet each group where they are, and when they’re able to hear from you. That’s why we often recommend developing employee personas to clients with diverse workforces.

A sample persona of a hospital employee.

Personas have long been used in marketing to identify prospects. They are fictional representations of the ideal customer, based on survey research and data about existing buyers.