This is what keeps Gen Z and millennials loyal to their employers, according to study

The past two and a half years have reminded communicators that a workforce is not a monolith — the way you reach one generation of employees can be radically different from how you engage another, requiring distinct channel considerations, upskilling opportunities and more. While not doing so can threaten employee retention during a time when voluntary job turnover has reached historic highs, staying mindful of these generational distinctions — and customizing the employee experience in kind — can go a long way.

Deloitte’s recently released “Global 2022 Gen Z and Millennial Survey” codifies the reasons why these generations of employees choose to stay or go, looking at the specific factors that drive their loyalty.

Chiefly, the survey found that empowering employees to drive change within their organizations is the most important factor to nurturing a sense of belonging and fostering loyalty. Of the 52% percent of Gen Z and millennials who said they felt empowered to drive change at work, a whopping 89% of Gen Z and 90% of millennial employees said they felt a sense of belonging.

“When people feel their voices are heard, they tend to feel more connected and loyal to their organizations,” the survey’s authors write.