How to ‘edutain’ a hybrid workforce
A top communicator for Phillip Morris International shares key ingredients to whip up a zesty, appealing spread of engagement tactics for such a time as this.
When the pandemic hit in early 2020, internal comms teams around the world sought to offer employees as many virtual life rafts as possible.
As people everywhere started turning to social media to stay connected, employees also looked to maintain their connections while physically unable to get together. So, communicators had to offer simple, engaging opportunities to do just that.
The beauty of internal communications is that you don’t have to have a great budget. What you do need is a great idea —and the ability to put yourself in your colleagues’ shoes to know what will resonate with them. If you have a solid functional and cultural foundation to build on, along with enthusiasm and inspiration, the sky is the limit in our digital age.
Here is one simple, yet educational and entertaining—in other words, “edutaining”—example of an effective engagement program for a hybrid workforce.
Ready for dessert
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