How to present a compelling argument for a new intranet

Intranets are often the bane of a communicator’s existence.

Many hubs wither due to outdated design, clunky navigation, uninspiring content or internal messaging overload (also known as “platform-itis.”) But perhaps the biggest barrier to intranet success is lack of executive buy-in.

The good news: These are all fixable problems.

It’s often an uphill challenge getting senior leaders to invest in internal messaging. However, with no immediate end to the pandemic in sight—and remote work looking very much like it will be a permanent fixture in a majority of workplaces moving forward—organizations must double-down on internal communication. It’s not an exaggeration to say the future of your company is at stake.