Employees these days want to find meaning in their work, studies show.
It’s up to organizations to communicate purpose and take stands, thereby gaining a leg up in retention and recruiting.
How to do that? A new guide from 3BL Media and Ragan Communications, “Taking a stand: Why and how organizations should cultivate purpose,” will guide you to finding an authentic voice.
Studies show that employees prioritize an organization’s mission and integrity, with four out of five holding that tandem as their top value.
That’s why organizations that once focused solely on the bottom line are finding the benefits of communicating values, defining a greater purpose and taking a stand on social issues they once shied away from.
Newer generations of employees want their work to have greater meaning. “They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli.