Internal comms measurement survey reveals one-third don’t measure

Email is the channel of choice for reaching internal audiences—but how satisfied are communicators with their measurement? And how many have adapted to mobile?

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Measuring email success

Every so often, it helps to compare oneself against industry standards.

For those striving to benchmark themselves in internal communications, here’s your chance: “2019 Internal Communications Measurement Survey Results,” a free download by PoliteMail and Ragan Communications.

This report offers conclusions from a nationwide survey of communicators, providing insight into the strategic value of email in internal communication. The data reveal that email is the most popular form of messaging, with 92% relying on it.

Yet the lack of measurement means large swaths of communicators are at a loss as to whether they are succeeding.

One-third of communicators aren’t measuring at all. “Nearly impossible to identify quantifiable metrics,” wrote one survey respondent. “Open rates on email are not available. We measure click-through rates on newsletters.”

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