Marketing and comms pros need to get “Into Tech”

Hello, marketing and comms talent…tech needs you.

Even—and especially—if you’ve never worked in the tech industry before.

In the U.S. alone, during 2021, an estimated 245,500 net new tech jobs were created in what continues to be the fastest-growing sector of the economy. Innovative new products and solutions are emerging every day, helping us work smarter and get more enjoyment from our lives. Technology remains an important part of every industry.

It should come as no surprise that tech also is a fiercely competitive industry with a huge need for communications and marketing expertise. But there’s a talent gap that is stubbornly hard to fill.

In my role over the past few years as chair of the PR Council board, I have had countless conversations with business leaders and industry peers who tell me they face the same problem. The topic of talent also is an ongoing conversation we have with our clients who are all hiring and asking for referrals to great people. This talent gap is a pervasive, industry-wide challenge. There simply aren’t enough marketing and comms candidates to meet the demand, especially at the mid-senior level. We’ve got to find new ways to attract fresh talent to jobs in tech.