Neiman Marcus Group’s Tiffin Jernstedt shares advice for emerging communications leaders

Some might fear change. But not Tiffin Jernstedt. She embraces it wholeheartedly. 

Tiffin is a 20-year communications veteran who serves as the chief communications officer at Neiman Marcus Group, a luxury retailer home to iconic brands such as Neiman Marcus and Bergdorf Goodman. Her role broadly encompasses a variety of internal and external communications, including public relations, employer branding, executive communications, thought leadership, partnership and programs, events, and crisis communications.

Based on a conversation with Tiffin, she offers five tips to emerging communications leaders to get out of their comfort zones.

Long gone are the days of siloed communications teams. Tiffin is focused on hiring teams that can bring a wide variety of skills to the table. Leaders need to diversify their skills to develop content and tell stories. She encourages leaders to develop a deep understanding of their audience.

She shares, “I think it’s important to understand all your stakeholder groups because, at the end of the day, 90% of it is the same content. It’s just that extra 10%that needs to be tailored.”