When and how to follow up your PR pitch
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
PR pros who neglect, underestimate or misunderstand Spanish-language media channels could be missing out on tremendous opportunities. Here’s how to get up to speed.
Your solicitation must be concise and pithy, or journalists will move on.
Here’s what you should be tracking to prove ROI and meaningful results.
Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3.
Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.
Enter PR Daily’s 2019 Media Relations Awards to see if your announcement, influencer, trend, visual or product-focused pitch stands out. Enter by the early-bird deadline on March 8.
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
A vague, meandering press pitch won’t knock any reporters’ socks off. Consider this guidance to make your point, and make it clear.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
Adding a visual element to your pitch could provide the extra oomph it needs to grab journalists’ attention. Here’s how to strike a delicate balance.