Search Results (How to Pitch)

A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.

Print publications expand their ‘news holes’ because of a spike in ads, and many editors desperately seek topics to fill that space. Here’s a December dozen ideas for landing coverage.

Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.

Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.

Writers and PR pros can develop deep, lasting relationships if early interactions go smoothly. Here are some tips to strengthen these ties.

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.

The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.

Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.