A recent Sprout Social Index revealed that the majority of marketers are turning to their organizations’ team members to boost brand recognition, transparency and trust.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
The audio content format is all the rage, but is it the right time for your team to wade in? Consider these insights before launching.
How your organization uses online networks depends on whether your business model targets consumers or other businesses. Here’s how the two groups differ.
Those who do not learn from speech flubs are doomed to repeat them. What takeaways can communicators draw from these famous disasters?
The fresh scents of fermented grapes and delicious cuisine are in the air for this week’s featured position. Plus, check out our roundup of other current job openings.
Join this webinar and get the facts about how new data privacy laws will affect your job and organization.
A compelling subject line (that won’t send you into the spam folder), a clear call to action and clean copy are just a few of the musts for success.
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
You don’t have to change your organization’s name to grab more engagement online and make a buzz. Consider these takeaways.
These presentations key on crucial aspects of modern consumerism: ideas, choices and perceptions.
The pizza chain said it ‘can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ It’s calling the PR stunt ‘Paving for Pizza.’
