Ragan Research: Gen AI is poised for takeoff
Ragan’s 2024 Communications Benchmark Report quantifies the growth of gen AI in comms, and points to a big surge in usage ahead.
Ragan’s 2024 Communications Benchmark Report quantifies the growth of gen AI in comms, and points to a big surge in usage ahead.
From regulation to new tools and beyond.
A closer view into some innovative campaigns.
How the gigantic organization embraces thought leadership and brand journalism to communicate its new identities with purpose as a guide.
Courtney Lopez shares why data is her professional love language.
Building your playbook to ask the right questions as you detect, assess and mitigate.
A look at how big brands find success with influencers.
At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.
Why Shine Theory creates more accountability and investment in other’s success than networking.
Check out thoughts from experts on AI, Intelligence Augmentation and the fate of TikTok.
Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO role.
Author Andrew Davis kicked off Ragan’s 2024 Social Media Conference with a keynote on how new tech shapes marketing strategies.
How comms teams can help the managers who remain better connect with their teams.
Megan Shroy of Approach shares how she maintains a work-life balance.
From establishing an ownable identity to finding trends to participate in, tips from Ragan’s Social Media Conference.