PR Daily honors the 2022 Social Media & Digital Awards winners in NYC

Ragan celebrated the digital and social media champions during an awards luncheon at New York’s storied Yale Club.

The 2022 Social Media & Digital Awards highlighted the best teams, communicators and campaigns across channels, honoring winners who managed to craft quality content and tell scroll-stopping stories that stood out in an ever-churning digital landscape—spelling success for their clients and organizations alike.

Ragan Communications and PR Daily hosted an awards luncheon May 11 at New York City’s storied Yale Club, in the heart of Manhattan, where attendees were thrilled to gather, network, and dine together in person again.

“While the digital and social media landscapes are always changing, you can see from the winning campaigns incredible consistency in measurable outcomes centered around engagement, education and brand elevation,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan Communications and PR Daily congratulate this stellar group of digital and social media champions.

2022 Social Media & Digital Awards honorees

 

Digital Team of the Year

Winner: Fenton Communications: Fenton Communications Digital

ARPR: ARPR Digital Team

Gold’s Gym SoCal: Gold’s Gym SoCal Marketing Team

Lionsgate: Lionsgate

Annual Report

Winner: UC Davis Children’s Hospital: Annual Report 2019-2020

Clyde Group: Clyde Group IDEA Report

Polestar: Polestar Annual Report 

Blog

Winner: Dotted Line: Worksite Labs Brand Awareness

Winner: UPMC Health Plan: UPMC MyHealth Matters Blog

Herbalife Nutrition: I Am Herbalife Nutrition Blog: Powerful Storytelling That Defines Our Company

Shutterstock: Shutterstock Blog

Tier One Partners for Ally: Tier One Partners Establishes Ally Blog

Brand Awareness

Winner: INTIMINA: The Wonder Girls Guide Book

Winner: The Trevor Project: Lil Nas X Suicide Prevention Advocate of the Year

Grey Matter Marketing: Category Design and Marketing Conditioning to Create Brand Awareness

LELO: LELO BDSM book

Milton Hershey School: Whole Child Approach Amidst a Pandemic

Nicor Gas: Always Here

Cause Marketing/CSR

Winner: BMC Software: CSR and DEI Communications

Winner: DonorsChoose: #GiveThanksNotPranks

Bospar: Bospar Messes with Texas

Citizens Financial Group, Inc.: Ready to Drive Forward Campaign

Disney Parks, Experiences and Products: Disney Magic Makers

Herbalife Nutrition: Nutrition for Zero Hunger in Partnership with Feed the Children

Slice Communications: Sunday Breakfast Rescue Mission – Prepare A Plate Campaign

Community Engagement

Winner: Color Of Change: Puma Sponsorship of Gwen Berry

Winner: Vital Strategies: Reimagine Public Health

Hy-Vee, Inc.: Hy-Vee Disaster Relief Fleet Efforts Set Social Engagement Records

Opportunity International: Opportunity International

PECO: PECO Holiday Madness

Southern Company Gas: “No Diggity”

The Martin Agency: AXE DogeCan

Content Marketing

Winner: Revmade: The Well by Northwell Health, with Revmade

Franco: Supporting Dealers Faced With Inventory Challenges

UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign

Digital Community Engagement

Winner: LiveWorld: Navigating Dementia: A Mount Sinai Community for Caregivers

DOE Office of Legacy Management/RSI EnTech, LLCI: Fernald Preserve Visitors Center

Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond

Diversity: Equity & Inclusion Campaign

Winner: Syngenta: The more we talk the more we understand

Klick Health: Rise Above COVID

Southern Company Gas: Fueling Equity

Sunrise Banks: Banking on Change

TD Bank: More Than A Month: Black History Month

T-Mobile: Employee Spotlight

Email Newsletter

Winner: VSP Vision Care: VSP EnVision E-Newsletter

Evins Communications: Evins’ Newsletter

TINT: TINT – Future of Marketing

Facebook

Winner: Crown Media Family Networks: Hallmark Channel’s When Calls The Heart – Season 8 – Facebook Lives

Silfex, Inc.: How Silfex Utilized Facebook for Employee Recruitment + Engagement

Healthcare Marketing Campaign

Winner: Revmade: The Well by Northwell Health, with Revmade

Academy of Nutrition and Dietetics: National Nutrition Month® 2021

INTIMINA: The Wait

Klick Health: Community Unity

Springfield Clinic: Health Value Community

The Center for Health Affairs: Hospital Highlights

Influencer Campaign

Winner: Agency Guacamole: Matrix – A Curl Can Dream

Winner: Reebok: Reebok Spoken Rights with 160over90

Endo International, plc: Really Cellulite Nano-Influencer Campaign

Great Clips: Great Clips Soars to the Top of the Class in Influencer-Led Back-to-School Campaign

Peppercomm for Travelers: Partnership with Captain Sandy Yawn

Sway Group: National Tomato Day 2021 Influencer Campaign

Instagram

Winner: Gold’s Gym SoCal: Gold’s Gym SoCal Marketing Team

Ferrovial: Ferrovial Instagram Takeovers

The Martin Agency: AXE DogeCan

UPMC Health Plan: UPMC Health Plan Instagram

Westchester County Tourism & Film: Beyond Connected

Interactive Content

Winner: Syracuse University: Syracuse University Instagram Alumni Q&A

G&S Business Communications: Syngenta Biodiversity Webpage

Intranet

Winner: Hager Sharp: The Hager Sharp Portal

Polestar: Parallax

LinkedIn

Winner: Klick Health: Different Paths to Klick

Bospar: LinkedIn – The Bospar Experience

Certara: Certara LinkedIn Campaign: Best Use of LinkedIn

Endo International plc: LinkedIn: Engaging Team Members in a Highly Regulated Industry

Marketing Campaign

Winner: Dotted Line: Worksite Labs Brand Awareness

C&W Networks: There are only two types of companies, those that have been hacked and those that have the protection of C&W Networks

Masonite: Sound Decision

Miami International Airport: Baby Mia

Wray Ward: Huber Engineered Woods

Media Relations Campaign

Winner: American Humane: 2021 American Humane Hero Dog Awards

ECMC Group: ECMC Group Helps Teens Question The Quo in Education

Endo International, plc: Endo’s Qwo®: The First and Only FDA-Approved Injectable for Cellulite

First Tee – Greater Richmond: Belmont Reopening

Lobeline Communications: The Original Immersive Van Gogh Exhibit

SlicedBrand: Wasteless – Using AI to eliminate food waste and help the climate

United States Postal Service: Package Machine Deployment

Mobile App

Winner: Heatcraft Refrigeration Products: Refrigeration Toolkit

Winner: Medela: Medela Family

Deem, Inc.: Say hello to Etta, the mobile-first corporate travel platform by Deem

Match: Collins Rebrand

UnitedHealth Group: Sparq Employee Mobile App

Multichannel Campaign

Winner: JPA Health: No One Missed Biomarker Testing Awareness Campaign

UnitedHealth Group: Sparq Employee Mobile App

Masonite: Sound Decision

Noisy Trumpet: Lightscape San Antonio 2021 Campaign

Parkinson’s Foundation: Parkinson’s Awareness Month – #KnowMorePD

The Center for Health Affairs: Hospital Highlights

Online Event

Winner: Baker Tilly US: Baker Tilly 2021

Certara: New Horizons in Pediatric Drug Development

FactoryPR: IKEA Festival

IEEE-USA: EVO21

SHIFT Communications: Citrix Launchpad: Fueling Social Media Conference Attendance & ROI

UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign

Online Newsroom/Brand Journalism

Winner: TD Bank: More Than A Month: Black History Month

PayPal: PayPal’s Global Newsroom Network & Storytelling Destination

Walgreens: Walgreens Newsroom

Paid Social Media Campaign

Winner: Splash Financial: Splash Financial Social Relaunch

Earlens: Earlens Acquisition Campaign

JPA Health: Notes of Encouragement Patient Support Campaign

Podcast

Winner: Global Widget: CPG & CBD University Podcast

Biotechnology Innovation Organization: I am BIO podcast

Ferrovial S.A.: Sounds Like Infrastructure

Global Results Communications: PR 360 Podcast

Tekfen Holding: Sub rosa

UnitedHealth Group: Weekly Dose Podcast

Public Affairs Campaign

Winner: National School Food Program Advisory Committee: Canada Can Feed Kids Now

The Nature Conservancy: Congresswoman Murphy Makes History

Public Relations Campaign

Winner: The Abbi Agency: Carmel-by-the-Sea

Deloitte Global: 10th anniversary campaign, the 2021 Millennial and Gen Z Survey

ECMC Group: ECMC Group Helps Teens Question The Quo in Education

H&S: The Pedestal Project

Miami International Airport: MIA Vaccine Sites

Northern Arizona University: Let’s Axe Covid Together: Mask Up, Stay Safe & Kick Axe

SlicedBrand: Xayn: Search as it should be

WarnerMedia, HBO Max in Latin America: HBO Max Launch in Latin America

SEO Strategy

Winner: UC Davis Health: COVID-19 Delta Variant Content

Walgreens: Walgreens Newsroom SEO Strategy

Social Listening and Real-Time Response

Winner: DICK’S Sporting Goods: Addressing the Gender Gap in Sports with 160over90 and VMLY&R

Cisco: Cisco Live

Frank’s RedHot: TikTok Hot Sauce Wars

Klick Health: Community Unity

Social Media Campaign

Winner: Crown Media Family Networks: Hallmark Channel’s Sister Swap Virtual Watch Parties

Winner: The North Face: It’s #MoreThanAJacket

Bullfrog + Baum: Made by Nacho Teaser Campaign

Cisco: Cisco Live

Lincoln Financial Group: Plan. Protect. Retire. Philadelphia Eagles Sponsorship Content Series

Milton Hershey School: Whole Child Approach Amidst a Pandemic

PwC: PwC’s 25th Global CEO Survey

SPM Communications: Community Coffee x Rodney Lewis

UPMC Health Plan: Behavioral Health Campaign

UPMC Health Plan: Minority Vaccination Social Media Campaign

UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign

Xcel Energy: Charging Perks Electric Vehicle Pilot

Specialty Campaign

Winner: Klick Health: The Curious Eye

Dotted Line: Worksite Labs Brand Awareness

Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond

Wray Ward: Huber Engineered Woods

TikTok

Winner: Disney Parks, Experiences & Products: Disney Parks TikTok

DICK’S Sporting Goods: #WelcomeBack Back to School TikTok Campaign

Lionsgate: Lionsgate

Twitter

Winner: The Martin Agency: AXE DogeCan

Crown Media: Twitter

Milton Hershey School: Whole Child Approach Amidst a Pandemic

Ubisoft: XDefiant Announcement

Video

Winner: G&S Business Communications: Syngenta 2021 GIS Virtual Show Wire Wax Video

Austin Fire Department: 20th Anniversary of 9/11

Klick Health: #SpreadJoy

Klick Health: Heal Work Recruiting Campaign

Mastercard: Good Morning LAC

Newell Brands: Newell Brands 2021 Year in Review Video

Nicor Gas: Always Here

Pennsylvania State Nurses Association: Nursing in Crisis

Website

Winner: Herbalife Nutrition: 2021 Corporate Site Restructure and Relaunch

G&S Business Communications: Syngenta Biodiversity Webpage

Heatcraft Refrigeration Products: heatcraftrpd.com

UC Davis Health: Open Enrollment Website

UnitedHealth Group: UnitedHealth Group Sustainability Digital Experience

Wellness Campaign

Winer: JPA Health: Preventing Physician Suicide

CDC Division of Violence Prevention: Essentials for Parenting and Preventing Adverse Childhood Experiences

 

Congrats to all the honorees for 2022!

For more information on our winners, check out their profiles here.

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