Who cares about ESG? Who doesn’t?
Why communicators must make environmental, social and governance practices a regular part of their content mix.
Larry Fink, the founder and CEO of investment behemoth BlackRock, said the other day that environmental, social and governance investing isn’t “woke.”
But it seems everybody just woke up to global warming catastrophes, social injustice and dereliction in the boardroom.
Fink was responding to critics such as billionaire investor Sam Zell, who said, “I didn’t know Larry Fink had been made God.”
Maybe not God, but when your firm manages assets worth $10.01 trillion, businesspeople do pray to you. Or at least return your calls.
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