Women’s wellness: The pulse of business

In the year since COVID-19 devastated millions of lives, it is clear to see what sits at the epicenter of the crisis: the health and well-being of women. As the world commemorates International Women’s Day on March 8, organizations are also working toward their post-pandemic recovery—prompting us to examine women’s wellness as the pulse of a healthy business.

We invited Laurie Cooke, president and CEO of the Healthcare Businesswomen’s Association, and Diane Schwartz, CEO of Ragan Communications, to share their insights about women’s health and wellness as a business imperative.

In what ways are your organizations establishing women’s wellness as a priority?

Laurie Cooke:  The HBA is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry—many working tirelessly at the front lines of the pandemic. The words healthcare, business, and women appear in the name of our organization, so women’s wellness informs much of what we do. One of our central tenets is to provide effective resources and practices that enable organizations to realize the full potential of their female talent by working with the individual and corporate level.