10 ways to get media attention during this pandemic
Here’s how reporters say you can get their attention during these turbulent times.
One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists.
Since the pandemic, news cycles and media consumption have shifted dramatically. Nielsen predicted media consumption would jump by 60% as a result of the pandemic. Remote work coupled with the quarantine-imposed restriction of life events and obligations has meant most of us have more time on our hands. As a result, we are online more, and consuming more videos, articles and podcasts for both educational and entertainment purposes.
The question is, does “news” that’s not directly tied to COVID-19 matter in this climate? The short answer is “yes” – but it’s not as straightforward as that. I recently moderated a virtual panel, “Earning the Legal Media’s Attention in Times of Crisis,” where I was joined by Bob Ambrogi, LawSites blogger and LawNext podcast host, and Zach Warren, editor-in-chief of Legaltech News.
The prominent legal journalists offered several key takeaways to help media professionals understand how to get attention for their stories in these unusual times:
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