Music fest uses prizes to boost Twitter following
Chicago’s Ravinia aggregates positive tweets to spread good cheer and expand its audience.
Chicago’s Ravinia aggregates positive tweets to spread good cheer and expand its audience.
John Mackey’s screed on health care reform has riled many customers. Did the big boss step in it?
Use real-life stories to attract—and keep—readers.
Profound, compelling insights into beans, bike rides and David Sedaris.
How to monitor what the press says about your company or client.
Showcase actual results using these guidelines when pitching journalists.
Why the shortest distance between sanity and madness is a trio of line segments.
Marketer offers insights into what attracts journalist—and what repels them.
Your guide to the history and nuance of four common, and not so common, punctuation marks.
Are our hearts a-flutter over Twitter, et al, for nought? Or is this ‘the real thing’?
An Australian agency’s animated cartoon exemplifies how not to communicate internally.
How free pizza and ‘flyering the gig’ translate into smart marketing communications.
Radio still holds own against social media—95 percent of Americans tune in.
Examining its month-old Twelpforce, Best Buy talks about its successes and failures.
Support, information and interaction are cornerstones of the group’s online presence.