5 skills needed for a job in corporate communications
Seeking to enter the field? Here is a handful of elements that will help you land a position—and excel in it.
Seeking to enter the field? Here is a handful of elements that will help you land a position—and excel in it.
Dole Food’s inaction following its recall of bagged salads is a case study of what not to do.
Photos of a dogfight with prominent Heineken branding went viral. The beer maker has denied knowledge of the event, but that hasn’t stopped the criticism.
Journalists take note—troops and soldiers are not interchangeable terms.
Your fans want to talk to a person, not a ‘brand voice.’ Don’t be afraid to show some personality.
Are reporters ignoring your news releases? Do employees delete your emailed announcements unread? Try these techniques for invigorating your writing.
Blendtec’s “Will It Blend?” series of videos earned nearly 500 million views because the company used a social media tool after building a strategy, not as the strategy itself.
Put your tweets up against this test before you share them.
Critics say it’s a lazy habit for writers.
The latest social media darling isn’t one big time-suck if you know how to use it properly for work and business.
And more than half research brands on social media, a new study says. Is your company ready to woo them?
Google believes healthy employees are happier and work harder. Should companies do more to help employees live healthy lifestyles?
It’s all about making people happy—and giving them content they feel they have to share with their friends.
Soon after a reporter revealed that Secret Service agents hired prostitutes while on duty, the agency has accepted responsibility and issued timely updates.