Archive for July, 2012
Greenpeace hijacks Shell’s brand, creates imposter Twitter account
The activist group created a bogus Shell website promoting Artic drilling, then launched a fake PR response to the site from Shell “representatives,” complete with an imposter Twitter account.
How brands can benefit from a Facebook ‘want’
How brands can benefit from a Facebook ‘want’
Facebook has stayed quiet about the rumored ‘want’ button, but brands—including those in the B2B world—shouldn’t delay planning for its debut. Here are three things to consider.
5 Google Alert tips to help monitor your reputation
It’s wise to keep track of what said online about you or your brand. It’s also pretty easy to fine-tune the radar. Here’s how.
The press release diet: A 12-step program
You can do it. It will take some will power, along with a dozen helpful hints. Come on. Now is the time.
Exclamation points: Don’t get carried away!
Exclamation points: Don’t get carried away!
The ‘bang,’ as editors call it, should be used like a jalapeño—to spice up your writing without overwhelming it.
Is stakeholder relations actually public relations?
Is it a matter of semantics, or the latest euphemism for PR—or is there a true distinction between the practices?
How FedEx uses ‘social courage’ to engage online
The delivery and logistics company had to change the mindset of executives to communicate better with employees and customers.
5 things PR pros should do this summer
You can complete them in one week, and they will make your life easier.
#Aurora tweet sparks PR nightmare for retail site
A celeb-style boutique plugs a namesake dress style without finding out why ‘Aurora’ was trending. Did it learn nothing from Kenneth Cole?
Colorado shooting unfolds on Twitter
Tweets of eyewitness accounts to reporters on the scene reveal, in real time, the tragic events.
Obama admits his biggest mistake was poor communication
The president revealed he failed to tell stories that elicit purpose and optimism. Just like any good CEO, he realized there is power in storytelling.
93 percent of teens prefer to communicate via email and phone
But Facebook takes a close third place. Get the skinny on teenage communication habits here.