5 ways to measure return on engagement
ROI has its merits, but your brand outreach calls for different metrics. Here’s what to gauge, and how.
ROI has its merits, but your brand outreach calls for different metrics. Here’s what to gauge, and how.
News stories often fit particular molds. Here are a few of the templates to look for.
Photos and other visuals should complement your words, not replace them. Excuses don’t help.
The social media platform has become something of an information clearinghouse after a member of the Canadian Forces was killed in that nation’s capital.
Yes, the bad guy triumphs in Halloween horror films. He’s thought of everything, knows how to do evil in 50 ways. But don’t set up your clients to fail by promising reporters they’re experts in everything.
As Strunk and White wrote, ‘Omit needless words.’ Many common phrases include superfluous modifiers. Whether you’re writing or editing, get rid of them.
It’s a good reminder of PR, marketing and advertising best practices, and can help you explain your job to your parents.
Follower count is no way to determine someone’s true clout on social media. Try these platforms, hacks and work-arounds to get a true picture of his or her online might.
Though the brand released a statement that the toys were clearly marked for those 15 and older, they were removed from its website after an online petition.
Do you include all four of these elements in your press releases? You should.
The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit?
Diversions like air hockey or a bumper pool table can give hardworking staffers a needed break, leaving them refreshed and ready to solve tough problems or come up with brilliant ideas.
Organizations including Coca-Cola and Southwest Airlines have social media command centers to better engage with customers online. Here’s how you can build a successful one.
Social media ROI is a top concern for many brand’s social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
How thinking and working like reporters ensures Mayo’s content reaches as many audiences as possible.