Why you should never ask a journalist for a retraction
Seeking a correction about wrong or garbled information is perfectly fine. How you go about it, though, makes all the difference in the ongoing relationship with your media contact.
Seeking a correction about wrong or garbled information is perfectly fine. How you go about it, though, makes all the difference in the ongoing relationship with your media contact.
Given their access and interactions across all internal departments and tiers, they have great opportunities to succeed. Those roles require different skills and approaches, though.
ParentSavvy.com doesn’t have any health-system branding, yet it attracts new patients and publicity for Nebraska Methodist Health System at a record rate. Here are its secrets.
PR and marketing pros can pick up a few campaign tips from the sketch show, which celebrated its 40th anniversary Sunday night.
You had better hook your audience in the first minute or else you’ll probably lose them altogether. Here are proven ways to grab their attention.
Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.
Connecting employees in the U.S. with their European or Asian counterparts is easier than you might think. Try a few of these tactics.
Try not to address that female editor as ‘Dear Sir.’ Don’t solicit Valentine’s Day love if your trains run late. Check out the hashtag #PRfail for these and other cautionary tales of PR gone wrong.
Pinterest—along with Facebook and Twitter—is introducing changes that will affect brands and how they engage online.
Seemingly simple questions like, ‘Is there anything else you’d like to add?’ can cause executives to ramble and miss opportunities to explain their messages. Here’s how to prep for them.
The New York Times media columnist died Thursday night at age 58, but his wisdom about communication, the press and writing will live on. Here are 11 insightful, incisive quotes.
The New York Times media columnist died Thursday night at age 58, but his wisdom about communication, the press and writing will live on. Here are 11 insightful, incisive quotes.
Don’t just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it’s the most important part.
In a recent interview, the marketing leader offered his perspective on the current state and future of content marketing. Here are some important takeaways.
Foursquare and QR codes are among the purported ‘game-changers’ that didn’t significantly alter the commercial landscape.