Ragan Insider Ashley Faulkes
12 most powerful tips for visual dominance
If you don’t have a strong visual brand, now is the perfect time to craft one. These tips will help.
Archive for February, 2015
Ragan Insider Beki Winchel
How to win with journalists on Twitter
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
Ragan Insider Laura Hale Brockway
7 style guide rules to remember
Do you know the difference between a ‘pom-pom’ and a ‘pompon’? What about when to use ‘beside’ or ‘besides’? These style guidelines can help.
Ragan Insider Richard Bagnall
16 reasons you should ditch AVEs
The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.
Ragan Insider Gini Dietrich
How to create killer calls to action for your content
Follow these tips to turn website visitors, blog readers and social media followers into paying customers.
Ragan Insider Gil Rudawsky
4 pieces of PR wisdom from Hunter S. Thompson
As the 10th anniversary of Thompson’s death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
Ragan Insider Matt Wilson
Delta CEO walks back comments about Mideast competitors
The CEO of Emirates said Delta chief exec Richard Anderson’s comments ‘crossed the line’ by linking his airline and others to the 9/11 attacks.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
This week’s featured listings highlight openings at the second largest social media platform: Twitter.
Ragan Insider Kristin Long
Infographic: Crafting the ideal logo
Colors, shapes, typefaces and white balance affect how—and even whether—people will remember your brand. Consider these tips before designing your organization’s logo.
Ragan Insider Ritika Trikha
6 ways to ruin a phone interview
Providing short answers, taking the call while driving and failing to do research are surefire ways to sabotage your shot at the job.
Ragan Insider Brad Phillips
What PR pros owe Justine Sacco
The New York Times Magazine revisited the infamous tweet that lost the corporate comms director her job and made her a permanent footnote in social media history. What courtesies do pros owe colleagues who mess up?
Ragan Insider Michelle Roccia
Is ’employee engagement’ a better name for your HR team?
Once upon a time, it was called personnel. As workplaces and workforces evolve, maybe it’s time for yet another change.
Ragan Insider Beki Winchel
Study: Video posts have the greatest Facebook reach
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
Ragan Insider Shonali Burke
7 essentials for smart social PR strategy
Practitioners face many obstacles to building and engaging online communities for their clients and brands. These guidelines can help.
Ragan Insider Kevin J. Allen
The elements of a good headline
This infographic from QuickSprout digs into all the secrets behind compelling, clickable headlines.
