Report: Marketers’ social media quandary
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
Did you know that the first image uploaded to the internet was the size of a postage stamp and took longer than a minute to load? Read on for more interesting throwbacks.
Corey Lewandowski is no longer at the helm of the bid for likely Republican candidate for president. Sources say the separation was mutual. Folks online offered mixed reviews.
These elements include following journalistic tenets and combining the art and science of the discipline. Here’s how they can and should apply to your efforts.
Brand managers looking to connect with and deliver relevant ads to consumers on the platform can now target their efforts based on users’ recently tweeted symbols.
You only have until 11:59 p.m. Central time on June 22 to enter your often overlooked work. We want to thank and honor you for your work in campaigns, social media and events, but we can’t do so if you haven’t entered! Use the code “NPPR2016” to save 10 percent on one entry.
The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker’s rhetorical arsenal, says this expert.
There’s a lot riding on this presentation. Did you do your homework? Did you rehearse? Can you be a showman like Steve Jobs?
If your organization can offer the following customer experiences, it will win major brownie points with the members of Generation Y. (Hint: You must be active online.)
The first human trial of a vaccine is likely to begin in a few weeks. As scientists and doctors work toward prevention, there’s frustration about myths and motivations surrounding patient education.
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, ‘Branded Content,’ a potent new tool for online PR marketers.
The times, they are a-changing—and they’re not likely to stand still. Curation, community management and shaping your organization’s mission are in the offing.
There’s a musicality to a successful talk, and savvy speakers act as maestros, using rests and crescendos, to deliver a theme.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.