While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.
Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?
The company hopes to draw businesses to its platform by offering access to a large user base. Here’s what marketers and other communicators should know about the rollout.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
It’s all about pleasing your audience. Answer pressing questions, cover timely topics, and wow them with pertinent knowledge.
Before launching any campaigns, crystallize your goals, strategies and objectives. Don’t neglect smaller publications, and be sure to track your progress from the get-go.
The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.
Your social media success shouldn’t be a secret. Enter PR Daily’s Digital PR & Social Media Awards. Save $50 when you apply by Feb. 14.
‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.
A North Carolina proprietor posted images of female members’ butts with emoticons and glib remarks on Instagram. After members and the public complained, things got even nastier.
More than half of the executives who responded say they can detect discontent yet are ‘unable to remediate the problem.’ Ornery employees have a remedy: They go elsewhere.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
If your organization’s website isn’t already optimized for mobile devices—full of long-tail keywords and tailored to consumers’ user experience—you’re leaving money on the table.
