Report: Journalists are ditching the press release
A recent survey of reporters revealed that many are ignoring press releases. How can you capture their attention? Turn to social media, consider data and build relationships.
A recent survey of reporters revealed that many are ignoring press releases. How can you capture their attention? Turn to social media, consider data and build relationships.
A company statement said there is ‘no place for harassment and discrimination of any kind’ in its locations, but employees in nine cities have filed harassment complaints.
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Organizations rely on you not only to engage audiences but also manage risks. Are you prepared?
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Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.
Researchers posit that surfing the web during work hours can be benign—perhaps even beneficial—to reduce stress and increase productivity.
The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.
This surging group of consumers and business owners is a significant force in the U.S. economy. Here are several key strategies for marketers and brand managers to pursue.
The publication wouldn’t give the car maker’s Model 3 a recommendation, citing issues with brakes and problems with ride quality. Elon Musk attempted to sway readers with tweets.
Before you commit to anything, consider the needs, problems and preferences of your audience. Keep it simple, entice the viewer, and remember the main goal of your piece.
The company famously added the phrase to numerous internal documents, including its code of conduct, as it built an internet empire. How is dropping the motto affecting brand loyalty?
In the rush to make sure robot sweepers log your site, you can forget to create content people actually want to read. Here’s a checklist to guide your efforts.
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
More than 20 categories offer you the chance to prove your PR prowess. The late submission deadline is May 23.