As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.
The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
It’s the time of year when many communicators are getting (and giving) job evaluations. Here’s what some of those well-worn phrases really mean.
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
Share how social listening and real-time response play into your overall digital strategy. Enter PR Daily’s 2019 Digital PR & Social Media Awards in more than 30 categories. Don’t miss the Feb. 15 early-bird deadline.
Give them the justice they deserve with this free download filled with easy-to-remember tips.
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
If you’re not worried about optimizing content for voice-activated searches, you should be.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.
Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph.
Are you looking to employ the services of digital tastemakers this year? Here are three things to keep in mind.
