4 keys to inclusive web design
Create a clear visual hierarchy, use large text on each page, and always include captions.
From business practices and political policies, to school curricula and building designs, inclusivity is permeating many aspects of our lives. With one in four Americans living with some form of disability, these policies are intended to include those who might otherwise be left out or marginalized from areas of daily life.
And in today’s online world, one means of inclusivity that’s more important than ever is accessible website design, especially as 4.6% of disabled Americans suffer from a visual impairment. However, seven websites in 10 still contain “accessibility blocks” that render them either extremely difficult or impossible for millions of consumers to use, according to a study by an accessibility software company.
If your own brand is guilty of this, you could be losing business to competitors with more inclusive websites. So what exactly can you do to make your own site more accessible?
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