How ‘networked’ comms offers speed, data and authenticity

In the modern workplace, two-way communication isn’t enough.

With a networked model, made possible by applications like Workplace from Facebook, information flows openly. Instead of living with one authority, organizational knowledge can come from every corner, and the whole company can crowdsource answers to pressing questions.

The result is that everyone is involved and connected, and problem-solving moves much faster. “With just two-way communication, the idea is that you rely on one person to come back to you and have all the answers,” says Paloma Redondo, internal communications business partner at Facebook.  “We’re trying something different.”

While that might sound like a radical democratization of the workplace, it’s also how you make sure that real subject matter experts are consulted on any given issue—something that can be freeing for top executives.

“As a leader, you might not have all the answers you need,” Redondo says. “Relying on that feedback from employees is super important as you continue to grow your company.”

Problem solving at speed

When advocates for networked internal communications say problems will be solved faster, they are talking about a big jump in speed.