4 reasons your company needs a communications audit
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
Let’s face it: Communications professionals have demanding jobs.
Sometimes it can feel like you’re on a hamster wheel, responding to many different stakeholders’ commands: “Write this, do that. Put this in the newsletter.” And during the pandemic, comms teams have been in overdrive. From alerts about office closures to vaccination policies to office reopenings, the list goes on and on.
When we launch a communications audit—or assessment—we begin with a key question: What are you trying to measure and improve? And we build an assessment around that.
We aim to identify which communications engage, educate and unite employees the most, and which vehicles or messages a company should discontinue. Once we know the direction to take, we can begin to plot how to change employee behavior—whether it’s a new sales approach or a fresh way to respond to customer queries.
What is the most important question comms pros need to ask?
The essential question is: What did you do upon seeing XYZ communication?
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