5 crucial questions to ask before launching your intranet
Grapple with these essential considerations before overhauling your messaging hub.
If your colleagues are socially distancing themselves from your content, your firewalls are leaking and managers have taken to collaborating on WhatsApp, then it might be time to get yourself a new intranet.
Before you do so, ask these five questions to make sure your new platform is a good fit for post-pandemic hybrid working.
1. Is hyper-personalization important – or just hype?
If you haven’t upgraded your intranet since the Spice Girls disbanded, then you are in for a pleasant surprise. One of the most significant changes with the new generation of digital platforms is that they can now recognize each of your users as an individual to better target messages and campaigns. Your colleagues will embrace a new intranet that has news, stories and connections that are tailored to them.
Hyper-personalization implies tailoring to an audience of one – a bit like your Facebook or Twitter feed. That might be a little too intrusive, but if you can target news and content to geography, function, seniority and interests, you will start to deliver a personalized user experience, which means higher engagement and richer conversations.
2. Is your knee bone connected to your thighbone?
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