A 6-element health coaching program finds high engagement at Duke University

Duke University’s health and wellness program has long been a benchmark in the industry. A CDC study featuring Duke’s efforts demonstrated that wellness programs have measurable returns on investment.

The high-engagement program stands out as a long-term success program with proven ROI.

The program offers employees working eight or more hours a week free access to:

• Specialized, licensed nutrition and wellness coaches, with additional training in counseling strategies such as motivational interviewing, which is a directive, client-centered counseling style intended to help clients to explore and resolve ambivalence.
• One-on-one personalized goal setting.
• Flexible options for employees who want one area of coaching or both (nutrition and wellness).
• Specialty programs addressing tobacco cessation, weight loss, and risk factor improvements.
• Virtual options to cover both on-site and remote workers.
• A communication strategy that engages through well-used channels like direct messaging, employee-interest articles, a website, phone, email, video conferencing and in-person meetings.