7 tips to maximize your Glassdoor employer profile

Are your hiring efforts producing lackluster results? Cultivating a top-notch Glassdoor profile can boost your employer brand.

In an age when consumers vet everything from new car purchases to toothbrushes, Glassdoor is like Amazon for job seekers. The site features raw reviews that can either add confidence—or concern—to a job seeker’s evaluations of the companies they are considering. A huge percentage of job seekers are consulting Glassdoor before determining whether to apply, so you can assume that your best candidates are using the site to suss out the true substance of your culture.

Here are seven steps to create an alluring Glassdoor profile that will attract prospective candidates:

1. Demonstrate what it’s actually like to work for your company.

Appeal to candidates by using employee-friendly, personable, engaging language when completing your profile and when responding to posts. Avoid jargon, company-specific buzzwords and unclear language.

In the same vein, open positions on Glassdoor should be as descriptive as possible. Prospects and new hires should know precisely what a position entails. Try to present a realistic depiction of what it’s like to work at your company. Blowing smoke or omitting key tasks won’t do anyone any good.