PR advisors can 'scare' CEOs away from social media
Some PR advisors can scare CEOs into not using social media, says Ty Francis, VP of Corporate Board Member magazine. They're leery of how an ill thought-out tweet, for example, can backfire.
Are PR pros to blame for many CEOs apprehension when it comes to social media?
Yes, at least partially, says Ty Francis, vice president of Corporate Board Member magazine.
A CEO's PR counsel may not want the CEO to have his or her own Twitter feed out of fear of what will be said. Of course, there are many upsides to Twitter. So, what's a PR pro to do? Here are some tips.