A step-by-step guide to influencer marketing
Looking to engage and partner with social media users who have large, thriving followings? Take the mystery out of the increasingly popular strategy with this infographic.
Walk into nearly any marketing meeting, and you’ll probably to hear a
reference to “influencers.”
Many marketers want to know: How can we get social media users with large,
engaged followings to tout our brand?
Influencer marketing has become the go-to method for getting some of
todays’ top social media users to rave about your organization (or at least
cast it in a positive light).
A recent TapInfluence study reported that the strategy works. On average,
influencer marketing yields 11 times greater return on investment than
traditional digital marketing methods.
A recent Twitter study backs that up: Forty percent of respondents in its
study said they’ve purchased an item online after seeing an “influencer”
use it on a social platform.
Boost buzz and build brand recognition on the hottest social media platforms at Disney World.]
Engaging with social media powerhouse users is not a one-size-fits-all
activity. To help brand managers, Digital Authority produced a series of
infographics around this topic to help marketers understand types of brand
The company also provided a guide to understanding the types of influential
social media users your organization should target and work with:
Once you’ve figured out whom you should work with, make sure you choose the
right strategy to interact and partner with them. Follow this infographic
to do just that:
How have you worked with powerful social media users, Ragan