Oh, man. Don’t tell me you missed the chance to newsjack
National Peanut Cluster Day
National Umbrella Month
is already gone for this year, and perhaps you’re unsure whether
National Shower With a Friend Day
is quite in keeping with your organization’s image.
Fear not. Both
Something on a Stick
days lie just around the corner. And since the calendar is crammed full of
commemorative days, weeks and months, you can align with a cause or seek
retweets among those who celebrate
or just about anything else.
Who knows? You might even get a little social media love from a historical
a guy flipping flapjacks
Awareness events proliferate in the health care sector, where those who
suffer from or seek cures for various conditions use such events to raise
their profile—and sometimes money. Aligning with existing events helps in a
major way, says Scott Levely, digital communications lead at Hamilton Health Sciences in Ontario.
“For example, during Seniors Month in June, we know there is a lot of
conversation and attention around geriatric health care already,” he said.
“So inserting ourselves into that conversation provides an added boost in
terms of reaching our potential audience. I often say that it’s a lot
easier to ride a wave than it is to create one.”
Which explains why Hamilton was commemorating National Colon CancerAwareness Month Wednesday with a Facebook Live webcast of, well, a
Contacted minutes before the webcast, Levely said the advance promotion had
earned more than 50,000 impressions and engagements on social media. “That
reach alone . . . increased awareness about the importance of a colonoscopy
as a screening method for a preventable and treatable cancer,” he said.
From self-harm to trafficking
Earlier this year, Psychology Today published a list of
national awareness events
that was heavy on serious topics. From Self-Harm Awareness Month to
National Slavery and Human Trafficking Prevention Month, there are myriad
events that health care providers or philanthropical organizations can
participate in and use to reach people who are hurting.
For bosses with a Napoleon complex, how about commemorating
National I Am in Control Day
? This holiday, which surely is celebrated in some organizations with swigs
of bourbon and the firing of AK-47s into the sky, commemorates former
Secretary of State Alexander Haig’s comments the day of an assassination
attempt on President Ronald Reagan.
As Ragan was rushed into surgery, Haig announced, “As of now, I am in
control here in the White House.”
The only trouble is, a write-up in the website NationalCalendarDay.com
suggests that the day is really for personalities on the opposite end of
the spectrum from the hard-charging Haig.
“Begin the steps that are needed for you to feel that you are in control of
the things (at least those that can be controlled) in your life,” the
Don't like the list of days, weeks or months that everybody else is
celebrating? Make up your own.
"You can just do that," Mike Kruger, then a Commerce Department official,
told a Ragan Training audience in his talk, “
Bringing Sexy Back: Engaging social media tactics you can use, even if
you're not a big brand
“There's no official council on weeks,” he said. “You can just declare it
to be International Blue Tablecloth Week, and it's International Blue
[Free download: Newsjacking as a content strategy]
The Commerce Department worked with one of its agencies, the National
Oceanic and Atmospheric Administration, to declare an Invasive Species
Week, and others began commenting on it.
This may explain the proliferation of oddball commemorations, such as
National Yo-Yo Day
Bat Appreciation Month
. There are also websites that will “register” your day if your conscience
won’t let you make a declaration in the name of your chief executive.
At any rate, there are plenty of commemorations for those eager to newsjack
Bedbug Awareness Week
, when business around the world presumably halts while people scratch
themselves. For that matter, has your social media team given any thought
National Lost Sock Memorial Day
“Now is the time to let go and move on,” the National Lost Sock Memorial
Day website urges. “Clean out all of your left-behind socks. Make sock
puppets or recycle those old socks by reusing them as dust rags! Say your
final goodbyes to your lost socks using #LostSockMemorialDay.”
And while you’re at it, there’s still plenty of time to create a campaign
National Lumpy Rug Day