Infographic: How demographics break down by online platform
Nearly 3 billion people are active on social media; this infographic
will help you narrow down who—and where—they are.
Like an unstoppable tide, social media continues to rise, spread and seep
into every inhabited cranny on Earth.
A striking 2.8 billion humans are now active social media users, according
to a recent
infographic posted by Tracx, which dishes out detailed demographic data as to who is active on which
nearly 2 billion active users, is Neptune of the social media seas, with YouTube and its
1 billion unique monthly users in a distant second place. Instagram, Twitter, Pinterest, LinkedIn and
Reddit round out the list of most popular social networks analyzed in this
Sheer volume of users isn’t everything, however. Each platform tends to
draw certain demographics more than others, which is a crucial starting
point for anyone keen on launching narrowly targeted social media marketing
[White paper: 6 steps to crafting an internal social media plan]
Read through Tracx’s infographic below to learn more about social media
users in 2017.
(View a larger image)