A comprehensive look at likely changes in communications

Sometimes it’s valuable to review priorities lists after they’re produced, to see how they stood the test of time, and whether predictions were borne out. In that spirit we took a look at the changes communicators anticipated for the year in Ragan’s 2021 Communications Benchmark Report.

The report, based on a survey in January and February, details how communicators anticipated their work is likely to change over the next three-to-five years.

It turns out that their outlook was spot on, at least so far. And there’s a lot to be learned from what they expect to change and what they don’t, as measured by their responses.