An article details five things PR types get wrong when pitching reporters. The truth is: the author’s right. But it’s time to shift the conversation.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
Listen up, PR pros. Here’s how Stephen Covey’s tips can help you become even better at what you do.
This step-by-step guide provides insights into understanding both demographics and psychographics—not just who is buying, but why they buy.
Eric Lawson, who was the iconic character in a series of ads in the 1970s, died of COPD. Philip Morris, the makers of Marlboro cigarettes, has yet to issue any statement.
With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.
These five steps can help you get your brand or client into the spotlight when a news event breaks or a trend swells.
The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It’s even asking for some fan input.
The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It’s even asking for some fan input.
Following a press tour of Rome, our writer surveys the promotional trips. They’re not just for the travel industry. Here’s how to pull one off.
Placing quantity above quality, asking for non-nitpicky editing, and seeking an entrée into a journalist’s ‘Rolodex’—these are a few of our least-favorite things.
Trust in business grows while trust in government wanes, according to the 2014 Edelman Trust Barometer. It’s time for CEOs to step up and engage, says Richard Edelman.
This list goes beyond Comic Sans—way beyond. So are you using of these fonts?
Games like Monopoly, Sorry and Concentration can do more than help you pass a cold afternoon in January. They can also provide inspiration for your PR New Year’s resolutions.
You think all PR pros are Type A? Think again.
