How flexible is your communications menu?
Sometimes the policies, offerings and ways of doing business you are used to can blind you to new opportunities.
I love Mexican food. Especially with jalapeños. Lots of jalapeños.
In truth, I find it hard to believe that there are people out there who wouldn’t like to gluttonously drown themselves in cheese dip. But there are a few. And one of them is my friend, an amazing marketing expert named Barbara Price.
Many years ago, Barbara treated readers to a wonderful story on her blog called “Every Cheeseburger Begins Life as a Hamburger,” which recaps Barb’s non-Mexican-loving taste buds’ journey with friends to a local Mexican restaurant.
Barb ordered a hamburger, but they wouldn’t give one to her because there were only cheeseburgers on the menu. Barb’s retort? “Every cheeseburger begins life as a hamburger.”
Her blog used this story to make an incredibly important point: Sometimes what we have written down – our policies, our offerings, our way of doing business – blinds us to opportunity.
That story stuck with me. I’ve thought about it over and over related to how I manage communications throughout the course of my career.
Because she’s right. And more now than ever before.
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